Let’s have a throwback to Apple’s clothing line.
TodayApple, a technology giant, has become one of the world’s largest companies based on its brand value. The world that Apple created for itself is incomparable. But did you know? Apple started its clothing line in 1986 that was referred to as a ‘train wreck’ by many people. At present, Apple is known for its minimalistic aesthetic but it was not true earlier. Read on to find out more facts about the 1986 apple clothing.
Vintage Apple Clothing
Name of the Apple Clothing Store.
- A. The Apple Collection
- B. Apple Fashion
- C. Apple Vintage Style
- D. All of the Above
What is the Apple clothing line called? Apple clothes, also known as, The Apple Collection featured oversized sweatshirts, shirts, tracksuits, trucker hats in vivid patterns, and accessories including belts for men, women, and kids. You will be surprised to learn that Steve Jobs has approved these clothes. Steve Jobs believed in crazy ideas including visiting Sony in the 1980s, uniformed staff, admiring the zealous. He also asked Apple’s employees to adopt a mandatory look featuring a rip-stop nylon jacket, Survivorman style with unzippable sleeves that can create a vest. His own staff booed him off the stage. Apple’s 1986 clothing line aka The Apple Collection was a bad idea at that time. Jobs left Apple by that year. He had nothing to do with it. It was all about pop collars, artistic logos, decorated hats, and sweatshirts in many hues of the Apple rainbow.
Apple Fashion Valley
Apple clothing store introduced 80s clothing style that include
- Neon graphic prints
- Athletic wear
- Popped polo collars,
- Plenty of dad caps
- Beach towels
- Coffee mugs
- Umbrella
- Watches
- A windsail for your sailboat
- Button-up shirts
- Poly/cotton vests
The clothing catalog was filled with laughable descriptions, some highlights say “these polo shirts are perfect for the courts or the club” and “after a rough day windsurfing, the Apple sweatshirt is just the thing.”
Unsuccess Uniform Style
Steve Jobs launched uniformed clothes by thinking these collections could be adopted by his Apple employees. After being inspired on a Japanese business tour, he tried his best to launch a uniform but it couldn’t come true. He stated in an interview that “I came back with some samples and told everyone it would be great if we would all wear these vests.” “Oh man, did I get booed off the stage? Everybody hated the idea.” The uniform style featured an orange nylon windbreaker, a Fred Perry velour tracksuit, and a variety of denim jackets.
Working with Fashion Industry
Apple did not stop with a clothing line, it initiated an effort to be partnered within the fashion industry. The company organized an event in the fall of 2014, in which trend-forward Paris retailer introduced the Apple watch in such a stylish way to the audience. Recently, in 2015, the tech innovators collaborated with the French luxury brand Hermès to launch a limited-edition version of their Apple Watch. It featured a Hermès-branded face, three distinct types of caramel-colored leather straps, and stainless steel case. Apple partnered with the Met Gala 2016, titled “Manus x Machina: Fashion in an Age of Technology.” The company’s Chief Design Officer Jony Ive served as co-chairs alongside AnnaWintour.