Inside the success story of Kylie Cosmetics

Vannessa | 23 - 01 - 2020
Inside the success story of Kylie Cosmetics

How Did It All Start?

Launched in November 2015, Kylie Cosmetics had no turning back as it now remains one of America’s top-selling cosmetic brands. Though the company first began its sales as Kylie Lip Kits, the name was later changed to Kylie Cosmetics in the year 2016. Kylie Jenner, the woman behind this highly successful label is only 22 and has already become Forbes’ youngest self-made billionaire ever beating Facebook CEO, Mark Zuckerberg. 

Kylie Jenner wasn’t new to media. She and her sisters starred in the reality television show Keeping Up with the Kardashians that aired on E! cable network. The program became such a huge hit that Kylie got extremely popular even before she stepped into the cosmetic business. Today, she is called the makeup mogul for all the right reasons.

1. Who Owns Kylie Cosmetics?
  • A. Kendall Jenner
  • B. Kim Kardashian
  • C. Kylie Jenner
  • D. Khloe Kardashian

How Did the Sales Pick Up?

Headquartered at Oxnard, California, Kylie Cosmetics initially started its sales through its official website backed by social media promotions. Later Kylie collaborated with one of the largest cosmetic retail chains Ulta to sell her products in more than 1000 plus of their stores spread across the U.S. The sales topped soon after this move bringing in millions of dollars.

Business Strategies

The reality star picks up new strategies to improve her sales. For instance, her collaboration with celebs for advertising her new launches clicks really well. Weather is the only non-collaborative collection Kylie Cosmetics has launched so far.

In November 2019, Kylie sold the majority of her company shares to Coty Inc, an American multinational beauty company that owns CoverGirl, Tiffany Co, etc. Through this deal, Kylie earned a whopping sum of $600 million. 

Today, Kylie’s net worth is $1 billion and she already secured her place in the list of richest celebs of the year 2019. With interesting seasonal launches and a fan base that is ready to adore every product of hers, there is no doubt that Kylie Cosmetics will soon become the world’s number #1 cosmetic label.

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