The global cosmetics industry is driven by the increasing population and the driven expenditure on beauty and cosmetic products. When it comes to the beauty industry, it has a strong consumption of potential growth based on the leading beauty product manufacturers. The biggest beauty industry market share is not only about cosmetics but also based on the product type, company, region and also distribution channels.
Ranking the Top 5 Cosmetics Brands 2021
Makeup and cosmetics is dominating the current market with more than 60% of the share due to the emerging varieties and trends. With the popularity in social media and other campaigns, the cosmetic market leaders pave the way for the new industry. And, here is a quick list of the biggest beauty industry market shareholders. These cosmetic brands have always been in the top five.
- L’ORÉAL S.A.
Being the number one cosmetics brand in the world, the annual product sales of L’Oréal are over $33.9 billion dollars. L’Oréal is the french cosmetics brand that has its branches across 150 countries. Along with skincare, they also produce hair care products, make-up and perfumes. They also have 36 important brands in its portfolio including L’Oréal Paris, Vichy, Garnier, Yves Saint Laurent Beauté, Giorgio Armani Beauty, Ralph Lauren, Maybelline New York, Biotherm, and Kiehl’s. Their Haircare products are Kérastase, Redken, Matrix, and Pureology.
Who Is the Market Leader in Cosmetics?
- A. Avon Products Inc
- B. Kao Corporation
- C. L'Oreal
- D. Oriflame Cosmetics
- UNILEVER PLC
Unilever is the second-largest beauty brand in the world located in London. The annual sales of Unilever is around $21.3 billion and they have their operational footprint in more than 190 countries. Unilever doesn’t have any own products but they sell products under every cosmetics category. The famous Unilever products are Axe/Lynx, Dove, Lifebuoy, Pond’s, Close-Up, TRESemmé, Suave, Sunsilk, and Vaseline. Despite cosmetics, they also supply products like food, confections, soft drinks, tea, ice cream, energy drinks, coffee, laundry, and household cleaning products, beauty and personal care, toothpaste, and healthcare products.
- THE PROCTER & GAMBLE COMPANY (P&G)
P&G is a huge company that has beauty product sales of over $11.8 billion annually. P&G is located in Cincinnati, Ohio. The Procter & Gamble Company holds a special position in skin and hair care products sales. Rather than creating their own products, they sold most of their cosmetic products. This famous brand is well known for its advertising which is why they have a number of well-known brands like Aussie, Gillette, Head & Shoulders, Herbal Essences, Ivory, Olay, Old Spice, Pantene, Safeguard, Secret, Crest, Oral-B, Scope, Art of Shaving and more. P&G also operated through various products like home care, health care, grooming, baby & family care.
- THE ESTEE LAUDER COMPANIES INC
The Estee Lauder company is a New York-based company with annual sales of about $11.8 billion. Under their main cosmetic category, they have many prestigious skin, hair, and fragrance products. Some of their well-known brands are Estée Lauder, Bobbi Brown, La Mer, MAC, Smashbox, Clinique, Origins, and Ojon. Estée Lauder’s portfolio consists of more than 25 top brands that are available in 150 countries. This beauty products firm has more than 48,000 employees worldwide.
Coty is a New York based cosmetic company who built their cosmetic and beauty business through the acquisition in recent years. They reach around $10 billion sales annually. They play a big role in fragrance, hair care, and color cosmetics. Coty bought numerous brands from P&G and they own many consumer brands like Adidas, Clairol, CoverGirl, David Beckham, Katy Perry, Max Factor, Rimmel, Sally Hansen and Wella. Coty products are available in more than 150 countries.